Wednesday, October 27, 2004

Read ones go faster

I see Trade Me has come out at the top of Deloitte and Unlimited Magazine's Fast50 - the fastest growing companies in NZ over the last year.
Its a good thing to see a Kiwi IT outfit doing so well, even better to see another infotech outfit in second place, a Hamilton-spawned company even - Endace Measurement Systems.

The Trade me guys have done a brilliant job of taking a me-too kind of concept, basically they're a NZ version of E-bay, and making it very successful. If that sounds like a back-handed compliment, its not. Taking a successful idea from elsewhere does not in any way guarantee success here, think back to the glory days of the dot.com bubble and recall the lesson of flyingpig.co.nz which tried to emulate Amazon.com without the success they'd have liked.

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